/* 
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App.loadProject({
    id: 'maya',
    title: 'Maya by Maheswari',
    category: 'Commercial',
    image: 'images/maya/maya_02.jpg',
    description: 'A boutique situated in Panavila, Trivandrum.',
    isEthosphere: true,
    gallery: [
        'images/maya/maya_02.jpg',
        'images/maya/maya_03.jpg',
        'images/maya/maya_04.jpg',
        'images/maya/maya_05.jpg',
        'images/maya/maya_01.jpg'
    ],
    isConceptual: false,
    blog: {
        title: 'Māyah by Maheswari: The Art of Subtle Luxury',
        date: '2025-12-01',
        excerpt: 'A Minimalist Canvas for Handcrafted Beauty in Trivandrum',
        content: `
In the bustling heart of Trivandrum, retail spaces often compete for attention with loud colors and cluttered displays. Māyah by Maheswari takes a different path. It is a breath of fresh air—a boutique designed with the quiet confidence of minimalism, where the architecture steps back to let the art speak.

The design language of Māyah is defined by restraint. We wanted to move away from the traditional, heavy wooden cabinetry often seen in jewelry stores. Instead, we embraced a lighter, more industrial aesthetic.

The key structural feature is the custom metal pipe display system. Bent into soft curves and finished in a muted gold, these pipes frame the white display boards, creating a "floating" effect. This adds a sense of rhythm and verticality to the space without blocking visual transparency.

The color palette was a deliberate and strategic choice: Cool Greys, Matte Whites, and Muted Gold.

The Grey Canvas: The walls and floors are finished in a textured, concrete-like grey. This neutral, monochromatic background is crucial. Since the boutique sells vibrant, multi-colored jewelry, a colorful interior would have created visual chaos. The grey absorbs the light and allows the intricate reds, greens, and golds of the jewelry to pop.

White Focal Points: The jewelry itself is mounted on pristine white boards. This high-contrast technique draws the customer's eye immediately to the product, ensuring that every earring and necklace is seen in its true color.

The beauty of Māyah lies in its uncluttered layout.

Open Planning: The floor space is left largely open, avoiding the "maze" effect of typical retail shops. This invites customers to walk around freely and view collections from a distance.

Textural Depth: While the colors are simple, the textures are rich. The hand-plastered finish of the walls contrasts beautifully with the smooth, industrial metal racks, adding a layer of tactile luxury to the space.

Māyah by Maheswari is proof that in retail design, simplicity is the ultimate sophistication. It is a space designed not just to store products, but to curate an experience.
        `
    }
});